Updates from June, 2014 Toggle Comment Threads | Keyboard Shortcuts

  • sd@turbado 06:56 on June 26, 2014 Permalink |
    Tags: , , , , , , turbado.sk   

    Turbado | SMS campaign in Slovakia for Turbado.sk 

    Two days ago, 24.6.2014 we launched an SMS campaign in Slovakia, which goal was to engage current iPhone owners via SMS (text message), to come to our website, register and get to know what is Turbado.

    We targeted current iPhone owners, that agreed to receive commercial SMS from the local mobile operators. The SMS we came up with, read in Slovak:

    Nic nie je zadarmo? Darujeme iPhone nabijacku zdarma kazdemu. Iba tu a teraz: http://turbado.sk/sms

    translated:

    Nothing is for free? We give away iPhone chargers to everyone. Only here and now: http://turbado.sk/sms

    When the customer clicked on the link, it took him to our page, where he entered his data: First name and last name, Address, postal code, city, phone number, email address and the model of iOS device he owns currently (drop down menu: iPhone 3G/3GS, iPhone 4, iPhone 4S, iPhone 5, iPhone 5s, iPod, iPad). After the order received, we shipped out the same day or next business day a free charger with Turbado logo and a brochure to introduce our company.

    The customer could share this free charger give away on social media, where the customers coming from social media, were taken to the page http://turbado.sk/fb and to verify they have an iPhone, we also asked them to submit their IMEI number, as with this campaign, we wanted to have a database of current iPhone owners, so we can engage them with iPhone targeted offers (update your current iPhone to the iPhone 5s; pre-order an iPhone 6, etc.)

    The results we got from the SMS campaign:

    In total over 25000 SMS were sent out, first day 13000 and second day 12000 of which 3555 unique visitors came to our website and 807 of them registered on our website and we shipped out 796 chargers. in % it is over 14% click-through rate and 3.2% conversion rate from total SMS or 22.7% conversion from visitors.

    My thoughts:

    SMS is a tool, that gets out your offer to a target group of users and has a high number of views, as most of the people first read the message, then deletes/ignores it, or acts on it. When we were making our predictions, we expected a 40% click through rate and above 15% conversion rate from those who came to our website. So in one number we were disappointed, the click through rate instead of 40% was only 14%. The conversion rate was slightly higher than expected. The registration window will be open for another 2 days, so these numbers should grow a bit, but not significantly.

    And here are some pictures from the campaign:

    1) this was the picture used to share on Facebook and Google+

    Turbado.sk SMS campaign FB picture

    Turbado.sk SMS campaign FB picture

    2) Our colleague Janka sticking those labels to those almost 800 envelopes with our brochure and a free charger.

    Turbado.sk labeling of envelopes with a free charger

    Turbado.sk labeling of envelopes with a free charger

    3) Turbado.sk’s office in Presov, Slovakia, is proud to present a hand painted replica of Pablo Picasso’s Las Meninas, which I saw with Andrej Vargecko (manager of Turbado.sk) in Barcelona and we both liked it so much, that we had to have it painted for us and look at it while at the office.

    Turbado.sk Picasso Las Meninas and iPhone charger

    Turbado.sk Picasso Las Meninas and iPhone charger

    4) And this is what the customers get: Turbado labeled USB charger, with IC protection, each charger tested manually in China up to 3000 Volts and each charger passing the test. High quality product, with output 5V and 1A (+-1%), it is the kind of a product you can use for many years to come = Turbado quality in action, with next business day exchange if it fails you. Even if you got it free, we stand by it with our Turbado warranty.

    Turbado charger

    Turbado charger

     
  • sd@turbado 09:14 on June 9, 2014 Permalink |
    Tags: croatia, presentation, shift, shiftsplit, split, ,   

    Turbado | Shift Conference 2014 

    Last week, June 2 – June 6, 2014 our Team has been present at Shift Split 2014, a 5 days conference of inspiration, networking and awesomeness.

    Shift 2014 consists of three major parts: Shift Hackathon, Shift Challenge and Shift Conference.

    Hackaton: Compete for $ 10,000 prize fund and a unique opportunity to present your project in front of more than 1000 conference attendees and all the key people from the global startup scene! All three top teams will receive their awards on June 6, during the official awards ceremony at Shift Conference.

    Challenge: Once again, 32 top startups will compete for money prizes and media attention! The first round of pitching, preceded by intense one-on-one mentoring sessions, will take place on June 4 and if you’re chosen as one of 16 finalists you will have the opportunity to pitch at Shift Conference, on June 5 & 6. This year, all three winners get money prizes and the total prize fund is $ 15,000!

    Conference: With over a 1000 attendees and more than 30 international speakers, we will talk, discuss and explore what’s next to be disrupted in the startup world. Media representatives, investors and entrepreneurs with confirmed experience and recognition on the global startup scene will be there to share their visions and ideas with you and inspire creative discussions.

    and this is our team’s presentation at the Challenge and the Conference:

    Turbado team at Shift Split 2014

    Turbado team at Shift Split 2014

    Turbado team @ Shift Challenge 4.6.2014

    Turbado team @ Shift Challenge 4.6.2014

     
  • sd@turbado 10:40 on June 4, 2014 Permalink |
    Tags: Belgium, job, Netherlands,   

    Turbado | Positions opened at Turbado NL, BE 

    We love talented and enthusiastic persons. Please get in touch with us if you feel you would be a great addition to our team in any country, in any place.

    We seek great colleagues mainly for these positions:

    On behalf of our international partner, Turbado SE, who is a dramatically growing e-commerce operator in the field of consumer electronics already present with subsidiaries in Spain, France, Poland, the Czech Republic, the Slovak Republic and Hungary, currently opening in Austria and Germany and further expanding its operations in the rest of the EU, we are looking for a talented manager to build up and coordinate our nationwide operations in the Netherlands as a

    Country Webshop Manager in Netherlands

    Tasks:

    • Represent the local subsidiary of the international parent company
    • Manage the daily operation of the webshop
    • Control all processes related to webshop operation and customer service
    • Make sure the service quality meets defined standards
    • Establish, develop, motivate and control webshop team
    • Meet sales targets
    • Communicate with customers
    • Report to higher management at international level

    Requirements:

    • Degree in economics, commerce, marketing or related
    • Excellent written and oral communication skills in English and Dutch
    • Experience with local administrative system
    • Local residence
    • Customer oriented attitude
    • Entrepreneurial thinking
    • Precise personality, attention to detail
    • Good organization skills
    • Good problem solving skills
    • Quality conscious thinking
    • High level computer user skills
    • Good understanding of the internet and online communications
    • Minimum 2 years of experience and proven success in people management
    • Webshop management experience desired

    What we offer:

    • Opportunity to grow with the company
    • Opportunity to work in an international environment
    • Permanent contract
    • Basic salary + performance based bonuses

    How to apply:

    If you want to apply, please send your resume and motivation letter in English to hr@turbado.nl

    ——————

    Country Webshop Manager in Belgium

    Tasks:

    • Represent the local subsidiary of the international parent company
    • Manage the daily operation of the webshop
    • Control all processes related to webshop operation and customer service
    • Make sure the service quality meets defined standards
    • Establish, develop, motivate and control webshop team
    • Meet sales targets
    • Communicate with customers
    • Report to higher management at international level

    Requirements:

    • Degree in economics, commerce, marketing or related
    • Excellent written and oral communication skills in English and Flemish
    • Experience with local administrative system
    • Local residence
    • Customer oriented attitude
    • Entrepreneurial thinking
    • Precise personality, attention to detail
    • Good organization skills
    • Good problem solving skills
    • Quality conscious thinking
    • High level computer user skills
    • Good understanding of the internet and online communications
    • Minimum 2 years of experience and proven success in people management
    • Webshop management experience desired

    What we offer:

    • Opportunity to grow with the company
    • Opportunity to work in an international environment
    • Permanent contract
    • Basic salary + performance based bonuses

    How to apply:

    If you want to apply, please send your resume and motivation letter in English to hr@turbado.be

     

    Turbado loves Netherlands

    Turbado loves Netherlands

    Turbado loves Belgium

    Turbado loves Belgium

     
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