info @ Turbado

Turbado | SMS campaign in Slovakia for Turbado.sk

Two days ago, 24.6.2014 we launched an SMS campaign in Slovakia, which goal was to engage current iPhone owners via SMS (text message), to come to our website, register and get to know what is Turbado.

We targeted current iPhone owners, that agreed to receive commercial SMS from the local mobile operators. The SMS we came up with, read in Slovak:

Nic nie je zadarmo? Darujeme iPhone nabijacku zdarma kazdemu. Iba tu a teraz: http://turbado.sk/sms

translated:

Nothing is for free? We give away iPhone chargers to everyone. Only here and now: http://turbado.sk/sms

When the customer clicked on the link, it took him to our page, where he entered his data: First name and last name, Address, postal code, city, phone number, email address and the model of iOS device he owns currently (drop down menu: iPhone 3G/3GS, iPhone 4, iPhone 4S, iPhone 5, iPhone 5s, iPod, iPad). After the order received, we shipped out the same day or next business day a free charger with Turbado logo and a brochure to introduce our company.

The customer could share this free charger give away on social media, where the customers coming from social media, were taken to the page http://turbado.sk/fb and to verify they have an iPhone, we also asked them to submit their IMEI number, as with this campaign, we wanted to have a database of current iPhone owners, so we can engage them with iPhone targeted offers (update your current iPhone to the iPhone 5s; pre-order an iPhone 6, etc.)

The results we got from the SMS campaign:

In total over 25000 SMS were sent out, first day 13000 and second day 12000 of which 3555 unique visitors came to our website and 807 of them registered on our website and we shipped out 796 chargers. in % it is over 14% click-through rate and 3.2% conversion rate from total SMS or 22.7% conversion from visitors.

My thoughts:

SMS is a tool, that gets out your offer to a target group of users and has a high number of views, as most of the people first read the message, then deletes/ignores it, or acts on it. When we were making our predictions, we expected a 40% click through rate and above 15% conversion rate from those who came to our website. So in one number we were disappointed, the click through rate instead of 40% was only 14%. The conversion rate was slightly higher than expected. The registration window will be open for another 2 days, so these numbers should grow a bit, but not significantly.

And here are some pictures from the campaign:

1) this was the picture used to share on Facebook and Google+

Turbado.sk SMS campaign FB picture

2) Our colleague Janka sticking those labels to those almost 800 envelopes with our brochure and a free charger.

Turbado.sk labeling of envelopes with a free charger

3) Turbado.sk’s office in Presov, Slovakia, is proud to present a hand painted replica of Pablo Picasso’s Las Meninas, which I saw with Andrej Vargecko (manager of Turbado.sk) in Barcelona and we both liked it so much, that we had to have it painted for us and look at it while at the office.

Turbado.sk Picasso Las Meninas and iPhone charger

4) And this is what the customers get: Turbado labeled USB charger, with IC protection, each charger tested manually in China up to 3000 Volts and each charger passing the test. High quality product, with output 5V and 1A (+-1%), it is the kind of a product you can use for many years to come = Turbado quality in action, with next business day exchange if it fails you. Even if you got it free, we stand by it with our Turbado warranty.

Turbado charger