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  • Stefan Durina 09:32 on July 30, 2014 Permalink |
    Tags: , , , pcexpres, , sms campaign, ,   

    Turbado | Second SMS campaign in Slovakia: Not as desired 

    For the last two days around 25000 iPhone owners in Slovakia received an SMS with the text: We exchange your iPhone for a new 5S at http://turbado.sk/sms. Or we give you an iPhone charger for free. [Vyhodne vymenime Vas iPhone za novy 5S na http://turbado.sk/sms. Alebo Vam darujeme nabijacku na iPhone zadarmo]

    in total 4458 users (5104 sessions) arrived to our website and viewed 26717 pages, compared to 3708 users (4533 sessions) and 10637 pageviews from the first SMS campaign. So definitely we had a greater impact and interest with the second campaign than with the first one.

    After the user arrived to our webpage [http://turbado.sk/sms], he got redirected to http://turbado.sk/#vymena where he could click on the current iPhone he has or click that he has no iPhone and then it showed the price he has to pay to exchange his current iPhone to a new iPhone 5S 16GB with Turbado Services. These are the prices the user would have to pay if his current iPhone is in good working and aesthetic condition:

    iPhone 3G/3GS – 559eur

    iPhone 4 – 489eur

    iPhone 4S – 429eur

    iPhone 5/5C – 309eur

    and the user was given a possibility to see in a PDF the full checklist what it means good working and aesthetic condition: PDF in Slovak

    and also he was told that if any part of his iPhone is damaged, then the repair cost  would be calculated based on the price list of our service partner PCexpres.sk

    If he agreed with our offer, then in the next step he chose how he wants to realize the exchange:

    1) We send him first the new iPhone, he pays the full price for it, then UPS picks up his old iPhone, we inspect it and send him money back

    2) First we pickup his old iPhone, inspect it and send him the new iPhone and he pays only the balance

    3) He brings his old iPhone to PCexpres stand in shopping malls in Bratislava or Kosice, where they inspect his old iPhone and for the balance payment he gets the new iPhone 5S right there.


    And the results: we gave out 308 iPhone chargers for newly registered users and we rented out one iPhone 5S for the full price (no exchange).


    Conclusion: we interviewed several visitors and customers that called us, emailed us and came to visit us at PCexpres stand in Aupark Bratislava and OC Optima Kosice and most of them said they are waiting for the new iPhone in September or they are satisfied with their current iPhone and don’t have the need to upgrade, or they wanted to pay a much lower amount for the upgrade. Only a few of them were concerned that we are a new company and they need more time to get to know us and get confident in our business.

    I would like to thank this way to all participants, to our customers, and especially to my colleagues who invested their time, brains, and voice into this campaign: Andrej Vargecko, Lucie Kockova and Matej Kontros. thanks again.


    Swap with Turbado anytime

    Swap with Turbado anytime

  • Stefan Durina 11:15 on July 10, 2014 Permalink |
    Tags: change for new model, iphone 5, , , ,   

    Turbado | Our first Turbado swap ANYTIME for New Model 

    Turbado.sk in Slovakia, after its first SMS campaign has received a lot of interest, emails, phone calls, chat on Facebook and even visits to our shop in Presov, Slovakia.

    By far the most interesting feature, in the eyes of the first time visitors, is the SWAP ANYTIME FOR NEW MODEL, where we take their old iPhone and for a fee provide a new iPhone.

    So with Andrej we decided to focus our attention on that service and make it more refined and appealing for customers.

    What we did, was contact a few companies in Europe that deal with iPhone returns, a few companies that buy back iPhones in Slovakia and also we checked a few suppliers from USA and Asia, that provide A grade refurbished iPhones, and also looked at ebay.de at the current prices at which iPhones are sold.

    Based on all those information, we created a basic guideline what price to offer to the customers to buy their old iPhone and exchanging it for a new iPhone:

    1) check the price of A grade refurbished iPhone in USA (they have good quality, good quantity and good prices); convert the price to EUR (and subtract 10% for currency fluctuation)

    2) if the phone has any damage or faults, check our repair partner’s website for the costs, apply the 30% discount we have and subtract these repair costs from the base price of A grade refurbish phone

    3) send this price and calculations (we want to be transparent) to the customer and explain him how we got this price

    4) if the customer accepts the offer, we invite him to send the phone for inspection to us (we provide free pickup and delivery), or bring it in person to one of our service locations provided by PCExpres, where he can pay the difference and pickup his new iPhone with all the Turbado services we provide.

    5) the customer is reminded to turn off Find My iPhone in iOS7 and later

    6) after the phone is repaired and cleaned by PCExpres, we add new accessories to the phone and sell it to other companies that specialize in second hand electronics. And we will also launch a trial to sell these phones in PCExpres retail locations, so we can offer Turbado services to more customers, even on older models of phones.

    Here is the first iPhone 5 we bought back and upgraded to iPhone 5S to the customer, who walked in to our store in Presov, Slovakia:

    Turbado swap of iPhone 5

    Turbado swap of iPhone 5


    And these are the new accessories we changed, as the earphones were brand new, never used:

    Turbado iPhone charger and cable

    Turbado iPhone charger and cable


    And we hope to have many satisfied customers, that will change their older phones for new ones with us. Thank you

    • turbado_HU 13:45 on July 10, 2014 Permalink | Log in to Reply

      Nice. What was the price difference between the old 5 and the new 5s?

      • sd@turbado 19:36 on July 10, 2014 Permalink | Log in to Reply

        Customer paid almost 400eur for the upgrade to a new iPhone 5S, he had there malfunctioning front camera and the lock button not working + a bogger damage from the side of the phone.

        • turbado_HU 10:36 on July 13, 2014 Permalink

          I think, all of us would need a chart/xls where all of the product types (4, 4s, 5 etc), ages (in month) and the kinds of error are marked up and priced. (with this an approx. offer can be done for the interested ones…) What do you think?

        • sd@turbado 08:27 on July 14, 2014 Permalink

          yes, we are working on that right now, to find the best formula and balance, so we don’t lose money on it, and the customer gets an offer that he/she is willing to take

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