Turbado | Second SMS campaign in Slovakia: Not as desired

For the last two days around 25000 iPhone owners in Slovakia received an SMS with the text: We exchange your iPhone for a new 5S at http://turbado.sk/sms. Or we give you an iPhone charger for free. [Vyhodne vymenime Vas iPhone za novy 5S na http://turbado.sk/sms. Alebo Vam darujeme nabijacku na iPhone zadarmo]

in total 4458 users (5104 sessions) arrived to our website and viewed 26717 pages, compared to 3708 users (4533 sessions) and 10637 pageviews from the first SMS campaign. So definitely we had a greater impact and interest with the second campaign than with the first one.

After the user arrived to our webpage [http://turbado.sk/sms], he got redirected to http://turbado.sk/#vymena where he could click on the current iPhone he has or click that he has no iPhone and then it showed the price he has to pay to exchange his current iPhone to a new iPhone 5S 16GB with Turbado Services. These are the prices the user would have to pay if his current iPhone is in good working and aesthetic condition:

iPhone 3G/3GS – 559eur

iPhone 4 – 489eur

iPhone 4S – 429eur

iPhone 5/5C – 309eur

and the user was given a possibility to see in a PDF the full checklist what it means good working and aesthetic condition: PDF in Slovak

and also he was told that if any part of his iPhone is damaged, then the repair cost  would be calculated based on the price list of our service partner PCexpres.sk

If he agreed with our offer, then in the next step he chose how he wants to realize the exchange:

1) We send him first the new iPhone, he pays the full price for it, then UPS picks up his old iPhone, we inspect it and send him money back

2) First we pickup his old iPhone, inspect it and send him the new iPhone and he pays only the balance

3) He brings his old iPhone to PCexpres stand in shopping malls in Bratislava or Kosice, where they inspect his old iPhone and for the balance payment he gets the new iPhone 5S right there.

 

And the results: we gave out 308 iPhone chargers for newly registered users and we rented out one iPhone 5S for the full price (no exchange).

 

Conclusion: we interviewed several visitors and customers that called us, emailed us and came to visit us at PCexpres stand in Aupark Bratislava and OC Optima Kosice and most of them said they are waiting for the new iPhone in September or they are satisfied with their current iPhone and don’t have the need to upgrade, or they wanted to pay a much lower amount for the upgrade. Only a few of them were concerned that we are a new company and they need more time to get to know us and get confident in our business.

I would like to thank this way to all participants, to our customers, and especially to my colleagues who invested their time, brains, and voice into this campaign: Andrej Vargecko, Lucie Kockova and Matej Kontros. thanks again.

 

Swap with Turbado anytime

Swap with Turbado anytime