info @ Turbado

Turbado | Customer validation through Facebook campaign

Over a week ago we launched a successful Facebook campaign for Turbado.sk. The title read: Do you have an iPhone? We give you a free charger! [Máte iPhone? Dáme Vám zadarmo nabíjačku!]

The customer had to answer 3 simple questions: Which model of iPhone they currently have, if they would like to upgrade it for a new iPhone 5s 16GB and what EUR amount they would like to pay for the exchange.

For everyone who answered these 3 questions, they could claim their free iPhone charger, given they fill out their shipping details, email address, phone number and IMEI number of their iPhone (in order to verify they really have an iPhone).

Turbado iPhone charger

We boosted that campaign on Facebook for 450 EUR, targeted on male and female in Slovakia interested in iPhone, and with no age restriction. According to FB stats, we achieved 207399 paid Reach, spent every cent of 450 EUR, got 7416 actions: 5 Photo clicks, 6762 Link Clicks, 452 Page Likes, 327 Post Likes, 49 Shares and 273 people commented for a total of 532 comments.

turbado.sk FB campaign results

We found the highest value of this FB campaign over the previous SMS campaigns was the engagement we got from users and the many questions and critics we received, that help us to understand better our customers, their needs and wants, what are they afraid of. Check out this PDF for a translation of these comments: Turbado.sk Customers FB comments.

Our FB campaign also triggered chats and posts on forums and websites outside of FB, some users gave us back an extra thanks, like creating this animated video of  Turbado square logo.

So after all these numbers and comments, the result is:

We handed out over 2700 chargers in this campaign over a period of one week, got feedback on the quality of our accessories, got suggestions how to make them even better, and made a small positive impact on many customers by introducing them to the Turbado world

What the customers received was: an envelop, USB charger with Turbado logo, lightning cable with Turbado logo, brochure about Turbado and its benefits over regular purchase

Turbado.sk welcome package

and the brochure is a two sided, A5 sized info material, you can view the original version in SK language in this PDF: 2014-08-16 turbado.sk brochure

I would like to thank Andrej and Sandra for their work with preparing and posting all those letters, answering every customer’s question in a timely manner and keeping Turbado.sk heading in the right direction — introducing Turbado and its Premium Services to current iPhone owners, so they know us, understand us and are able to experience us with their next iPhone purchase.

And we at Turbado send our Thanks to every visitor and interested person, even if you don’t shop with us at this time. Turbado.sk prepared an additional thank you note, worth sharing:

turbado.sk dakujeme

Thank you all and let’s work together towards a common goal, to be more satisfied with our choices and to be able to revert anytime if we don’t like any of our choice. Turbado does just that with your electronics choices.