Turbado | Too good to be true

After our successful launch in Slovakia, silent launch in Hungary, and a Facebook advertisement of our Story of an average Turbado Customer, we discovered that customers don’t believe us not only because we are new to the market, but also because our offer seems too good to be true. We further analysed this behavior and asked 90 potential customer for a short survey. The questions we asked:

What type of mobile phone do you use? [iPhone/ Sony Xperia/ Nokia/ Samsung Galaxy/ Blackberry/ LG/ HTC/ Huawei/ Prestigio/ Google/ Sony Ericsson]

How many times during the last 5 years have you changed your phone? For which models? And what was the reason for the change?

What did you do with your old phone?

How did you acquire the new phone?

What did you base your decision on where to buy it? Were you looking for quality or price?

Do you have a favorite e-shop?

Have you ever purchased a used phone?

Have your phone ever broken down? Have you had any problems with that? How long were you without a phone?

What is your experience with customer care during the repairs?

Would you rent a phone with the idea you can change it anytime for a new model and have it instantly replaced if malfunctioning or damaged?

How much extra would you pay for this premium service?


The results were very interesting, but the main question was still not answered, will the customers purchase our services?

So we went alive, got a few orders and asked on Facebook around even more why they didn’t purchase their item from us. We have them in stock and offer a free next day delivery in the base price.

The common denominator was that our offer seems TOO GOOD TO BE TRUE.

So we went back to our drawing board and came up with another genius solution. ­čśÇ People are used to pay extra for additional services. They like to pay extra for what they perceive is worth it, or what makes them feel better. Like NIKE sells their shoes. You can buy them for 40 eur, 70 eur or 110 eur, they are virtually the same, marketed as one better than another and everyone chooses what he or she can afford or how they want to be seen by others.


Our Turbado Solutions have changed, we have lowered our prices a bit, split the services offered into a basic and premium service. In the basic offer we keep all what the customers expect to receive from a great company and we introduced the Premium Services additional package at +10% fee, where we have put all turbado specialties. And we added a new twist: if the customer doesn’t use our Premium Services, he would get the 10% fee back as a store credit and he could spend it on his next purchase.

Soon we will roll out this new version to the general public in Slovakia and then in Hungary and other countries and see if customers respond to it well. And the interesting part will be to find out how many customer are willing to pay for the Turbado Premium Services.

 

turbado premium partner

turbado premium partner