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  • sd@turbado 09:13 on August 16, 2014 Permalink |
    Tags: , charger, facebook, , , ,   

    Turbado | Customer validation through Facebook campaign 

    Over a week ago we launched a successful Facebook campaign for Turbado.sk. The title read: Do you have an iPhone? We give you a free charger! [Máte iPhone? Dáme Vám zadarmo nabíjačku!]

    The customer had to answer 3 simple questions: Which model of iPhone they currently have, if they would like to upgrade it for a new iPhone 5s 16GB and what EUR amount they would like to pay for the exchange.

    For everyone who answered these 3 questions, they could claim their free iPhone charger, given they fill out their shipping details, email address, phone number and IMEI number of their iPhone (in order to verify they really have an iPhone).

    Turbado iPhone charger

    Turbado iPhone charger

    We boosted that campaign on Facebook for 450 EUR, targeted on male and female in Slovakia interested in iPhone, and with no age restriction. According to FB stats, we achieved 207399 paid Reach, spent every cent of 450 EUR, got 7416 actions: 5 Photo clicks, 6762 Link Clicks, 452 Page Likes, 327 Post Likes, 49 Shares and 273 people commented for a total of 532 comments.

    turbado.sk FB campaign results

    turbado.sk FB campaign results

    We found the highest value of this FB campaign over the previous SMS campaigns was the engagement we got from users and the many questions and critics we received, that help us to understand better our customers, their needs and wants, what are they afraid of. Check out this PDF for a translation of these comments: Turbado.sk Customers FB comments.

    Our FB campaign also triggered chats and posts on forums and websites outside of FB, some users gave us back an extra thanks, like creating this animated video of  Turbado square logo.

    So after all these numbers and comments, the result is:

    We handed out over 2700 chargers in this campaign over a period of one week, got feedback on the quality of our accessories, got suggestions how to make them even better, and made a small positive impact on many customers by introducing them to the Turbado world

    What the customers received was: an envelop, USB charger with Turbado logo, lightning cable with Turbado logo, brochure about Turbado and its benefits over regular purchase

    Turbado.sk welcome package

    Turbado.sk welcome package

    and the brochure is a two sided, A5 sized info material, you can view the original version in SK language in this PDF: 2014-08-16 turbado.sk brochure

    I would like to thank Andrej and Sandra for their work with preparing and posting all those letters, answering every customer’s question in a timely manner and keeping Turbado.sk heading in the right direction — introducing Turbado and its Premium Services to current iPhone owners, so they know us, understand us and are able to experience us with their next iPhone purchase.

    And we at Turbado send our Thanks to every visitor and interested person, even if you don’t shop with us at this time. Turbado.sk prepared an additional thank you note, worth sharing:

    turbado.sk dakujeme

    turbado.sk dakujeme

     

    Thank you all and let’s work together towards a common goal, to be more satisfied with our choices and to be able to revert anytime if we don’t like any of our choice. Turbado does just that with your electronics choices.

     
  • sd@turbado 06:56 on June 26, 2014 Permalink |
    Tags: , charger, , , , , turbado.sk   

    Turbado | SMS campaign in Slovakia for Turbado.sk 

    Two days ago, 24.6.2014 we launched an SMS campaign in Slovakia, which goal was to engage current iPhone owners via SMS (text message), to come to our website, register and get to know what is Turbado.

    We targeted current iPhone owners, that agreed to receive commercial SMS from the local mobile operators. The SMS we came up with, read in Slovak:

    Nic nie je zadarmo? Darujeme iPhone nabijacku zdarma kazdemu. Iba tu a teraz: http://turbado.sk/sms

    translated:

    Nothing is for free? We give away iPhone chargers to everyone. Only here and now: http://turbado.sk/sms

    When the customer clicked on the link, it took him to our page, where he entered his data: First name and last name, Address, postal code, city, phone number, email address and the model of iOS device he owns currently (drop down menu: iPhone 3G/3GS, iPhone 4, iPhone 4S, iPhone 5, iPhone 5s, iPod, iPad). After the order received, we shipped out the same day or next business day a free charger with Turbado logo and a brochure to introduce our company.

    The customer could share this free charger give away on social media, where the customers coming from social media, were taken to the page http://turbado.sk/fb and to verify they have an iPhone, we also asked them to submit their IMEI number, as with this campaign, we wanted to have a database of current iPhone owners, so we can engage them with iPhone targeted offers (update your current iPhone to the iPhone 5s; pre-order an iPhone 6, etc.)

    The results we got from the SMS campaign:

    In total over 25000 SMS were sent out, first day 13000 and second day 12000 of which 3555 unique visitors came to our website and 807 of them registered on our website and we shipped out 796 chargers. in % it is over 14% click-through rate and 3.2% conversion rate from total SMS or 22.7% conversion from visitors.

    My thoughts:

    SMS is a tool, that gets out your offer to a target group of users and has a high number of views, as most of the people first read the message, then deletes/ignores it, or acts on it. When we were making our predictions, we expected a 40% click through rate and above 15% conversion rate from those who came to our website. So in one number we were disappointed, the click through rate instead of 40% was only 14%. The conversion rate was slightly higher than expected. The registration window will be open for another 2 days, so these numbers should grow a bit, but not significantly.

    And here are some pictures from the campaign:

    1) this was the picture used to share on Facebook and Google+

    Turbado.sk SMS campaign FB picture

    Turbado.sk SMS campaign FB picture

    2) Our colleague Janka sticking those labels to those almost 800 envelopes with our brochure and a free charger.

    Turbado.sk labeling of envelopes with a free charger

    Turbado.sk labeling of envelopes with a free charger

    3) Turbado.sk’s office in Presov, Slovakia, is proud to present a hand painted replica of Pablo Picasso’s Las Meninas, which I saw with Andrej Vargecko (manager of Turbado.sk) in Barcelona and we both liked it so much, that we had to have it painted for us and look at it while at the office.

    Turbado.sk Picasso Las Meninas and iPhone charger

    Turbado.sk Picasso Las Meninas and iPhone charger

    4) And this is what the customers get: Turbado labeled USB charger, with IC protection, each charger tested manually in China up to 3000 Volts and each charger passing the test. High quality product, with output 5V and 1A (+-1%), it is the kind of a product you can use for many years to come = Turbado quality in action, with next business day exchange if it fails you. Even if you got it free, we stand by it with our Turbado warranty.

    Turbado charger

    Turbado charger

     
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