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  • Stefan Durina 09:32 on July 30, 2014 Permalink |
    Tags: , exchange, , pcexpres, , sms campaign, ,   

    Turbado | Second SMS campaign in Slovakia: Not as desired 

    For the last two days around 25000 iPhone owners in Slovakia received an SMS with the text: We exchange your iPhone for a new 5S at http://turbado.sk/sms. Or we give you an iPhone charger for free. [Vyhodne vymenime Vas iPhone za novy 5S na http://turbado.sk/sms. Alebo Vam darujeme nabijacku na iPhone zadarmo]

    in total 4458 users (5104 sessions) arrived to our website and viewed 26717 pages, compared to 3708 users (4533 sessions) and 10637 pageviews from the first SMS campaign. So definitely we had a greater impact and interest with the second campaign than with the first one.

    After the user arrived to our webpage [http://turbado.sk/sms], he got redirected to http://turbado.sk/#vymena where he could click on the current iPhone he has or click that he has no iPhone and then it showed the price he has to pay to exchange his current iPhone to a new iPhone 5S 16GB with Turbado Services. These are the prices the user would have to pay if his current iPhone is in good working and aesthetic condition:

    iPhone 3G/3GS – 559eur

    iPhone 4 – 489eur

    iPhone 4S – 429eur

    iPhone 5/5C – 309eur

    and the user was given a possibility to see in a PDF the full checklist what it means good working and aesthetic condition: PDF in Slovak

    and also he was told that if any part of his iPhone is damaged, then the repair cost  would be calculated based on the price list of our service partner PCexpres.sk

    If he agreed with our offer, then in the next step he chose how he wants to realize the exchange:

    1) We send him first the new iPhone, he pays the full price for it, then UPS picks up his old iPhone, we inspect it and send him money back

    2) First we pickup his old iPhone, inspect it and send him the new iPhone and he pays only the balance

    3) He brings his old iPhone to PCexpres stand in shopping malls in Bratislava or Kosice, where they inspect his old iPhone and for the balance payment he gets the new iPhone 5S right there.


    And the results: we gave out 308 iPhone chargers for newly registered users and we rented out one iPhone 5S for the full price (no exchange).


    Conclusion: we interviewed several visitors and customers that called us, emailed us and came to visit us at PCexpres stand in Aupark Bratislava and OC Optima Kosice and most of them said they are waiting for the new iPhone in September or they are satisfied with their current iPhone and don’t have the need to upgrade, or they wanted to pay a much lower amount for the upgrade. Only a few of them were concerned that we are a new company and they need more time to get to know us and get confident in our business.

    I would like to thank this way to all participants, to our customers, and especially to my colleagues who invested their time, brains, and voice into this campaign: Andrej Vargecko, Lucie Kockova and Matej Kontros. thanks again.


    Swap with Turbado anytime

    Swap with Turbado anytime

  • Stefan Durina 00:36 on March 30, 2014 Permalink |
    Tags: , buyback, eternal, exchange, leasing, life, life long, purchase, rent, rental, renting, , service systems, , , , what is turbado   

    What is Turbado 

    Turbado is a service company offering a complete solution for customers and their electronics. Be it the latest iPhone or biggest Samsung TV, Turbado gives customer the ease of mind with its solutions. Instant warranty exchange, anytime upgrade for the newest model, guaranteed buy back program with pre-determined prices. Long term rentals, easy trade-in process, and superior customer care are all present at Turbado, a privately-held company based in Bratislava, Slovakia and operating in each EU country.

    What is Turbado

    What is Turbado

    Turbado is an all-in-one package: Easy Purchase, extended services, innovative business model, incentivised return, re-use, repair and replacement of consumer electronics.


    • Buy a product based on need and desire
    • Competitive price and 24 months manufacturer warranty
    • Quick and reliable delivery

    Service systems:

    • Providing a service system based on an existing product to extend lifetime and optimise performance.
    • Providing an instant repair or replacement during 24 months

    Rent & Leasing:

    • Long-term rental of products to users with a linked service to extend life and optimize performance.
    • Short term rental of products at strategic points in major cities. Cheaper than ownership for the user. maximizes asset utilization.
    • Business to business rental, cheaper access to a product for the renter
    • Conventional rental of a product for short time – enables access to better products without full cost of product.
    • Long-term benefits of products linked to rich product support

    Incentivised return & re-use:

    • Collection of used products to ensure they are passed on to an appropriate re-use system.
    • Incentivised return – Encourages customers to return used items for an agreed value. Customers gain value for unwanted items and recycle products via a convenient system. Collected products are refurbished and sold for re-use on appropriate markets.
    • Incentivised re-use – Remanufacturing of products to extend their lifetime. Cheaper than full replacement for customers and reduces quantity of materials required to keep an asset running.
    • Asset Management – Collection, refurbishing and re-sale of used products. Reduces the quantity of raw materials required to meet the market need.

    Long life:

    • Long Life – Products are designed to have a long life time with durability, reducing consumption.
    • Reducing consumption – Employer pays employee to buy a computer for use at work and at home, along with a support package. Reduces quantity of products required to meet market need, reducing number of work computers lost and improving employee motivation.
    • Life long services – Superior Support is provided for all customer’s purchases for life long, instant repairs and replacements, incentivised returns or re-uses and replacements when customers needs or desires them. Always in mind to maximize asset utilization and to minimize negative impact on society and environment.

    Turbado Future:

    • Peer-to-peer – Online exchange of products between householders with feedback system. Reduces cost of ownership for users and allows access to a wide range of garments.
    • One service for all – All household products managed under one reliable service for life long. Returning, re-using, replacing anytime and anywhere.
    • everyone everywhere – purchases from any retail channel all come together under one roof. No matter where you buy your electronics, Turbado takes care of you, for you.




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