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  • Stefan Durina 09:32 on July 30, 2014 Permalink |
    Tags: , , , pcexpres, sms, sms campaign, ,   

    Turbado | Second SMS campaign in Slovakia: Not as desired 

    For the last two days around 25000 iPhone owners in Slovakia received an SMS with the text: We exchange your iPhone for a new 5S at http://turbado.sk/sms. Or we give you an iPhone charger for free. [Vyhodne vymenime Vas iPhone za novy 5S na http://turbado.sk/sms. Alebo Vam darujeme nabijacku na iPhone zadarmo]

    in total 4458 users (5104 sessions) arrived to our website and viewed 26717 pages, compared to 3708 users (4533 sessions) and 10637 pageviews from the first SMS campaign. So definitely we had a greater impact and interest with the second campaign than with the first one.

    After the user arrived to our webpage [http://turbado.sk/sms], he got redirected to http://turbado.sk/#vymena where he could click on the current iPhone he has or click that he has no iPhone and then it showed the price he has to pay to exchange his current iPhone to a new iPhone 5S 16GB with Turbado Services. These are the prices the user would have to pay if his current iPhone is in good working and aesthetic condition:

    iPhone 3G/3GS – 559eur

    iPhone 4 – 489eur

    iPhone 4S – 429eur

    iPhone 5/5C – 309eur

    and the user was given a possibility to see in a PDF the full checklist what it means good working and aesthetic condition: PDF in Slovak

    and also he was told that if any part of his iPhone is damaged, then the repair cost  would be calculated based on the price list of our service partner PCexpres.sk

    If he agreed with our offer, then in the next step he chose how he wants to realize the exchange:

    1) We send him first the new iPhone, he pays the full price for it, then UPS picks up his old iPhone, we inspect it and send him money back

    2) First we pickup his old iPhone, inspect it and send him the new iPhone and he pays only the balance

    3) He brings his old iPhone to PCexpres stand in shopping malls in Bratislava or Kosice, where they inspect his old iPhone and for the balance payment he gets the new iPhone 5S right there.


    And the results: we gave out 308 iPhone chargers for newly registered users and we rented out one iPhone 5S for the full price (no exchange).


    Conclusion: we interviewed several visitors and customers that called us, emailed us and came to visit us at PCexpres stand in Aupark Bratislava and OC Optima Kosice and most of them said they are waiting for the new iPhone in September or they are satisfied with their current iPhone and don’t have the need to upgrade, or they wanted to pay a much lower amount for the upgrade. Only a few of them were concerned that we are a new company and they need more time to get to know us and get confident in our business.

    I would like to thank this way to all participants, to our customers, and especially to my colleagues who invested their time, brains, and voice into this campaign: Andrej Vargecko, Lucie Kockova and Matej Kontros. thanks again.


    Swap with Turbado anytime

    Swap with Turbado anytime

  • Stefan Durina 06:56 on June 26, 2014 Permalink |
    Tags: , , , , sms, , turbado.sk   

    Turbado | SMS campaign in Slovakia for Turbado.sk 

    Two days ago, 24.6.2014 we launched an SMS campaign in Slovakia, which goal was to engage current iPhone owners via SMS (text message), to come to our website, register and get to know what is Turbado.

    We targeted current iPhone owners, that agreed to receive commercial SMS from the local mobile operators. The SMS we came up with, read in Slovak:

    Nic nie je zadarmo? Darujeme iPhone nabijacku zdarma kazdemu. Iba tu a teraz: http://turbado.sk/sms


    Nothing is for free? We give away iPhone chargers to everyone. Only here and now: http://turbado.sk/sms

    When the customer clicked on the link, it took him to our page, where he entered his data: First name and last name, Address, postal code, city, phone number, email address and the model of iOS device he owns currently (drop down menu: iPhone 3G/3GS, iPhone 4, iPhone 4S, iPhone 5, iPhone 5s, iPod, iPad). After the order received, we shipped out the same day or next business day a free charger with Turbado logo and a brochure to introduce our company.

    The customer could share this free charger give away on social media, where the customers coming from social media, were taken to the page http://turbado.sk/fb and to verify they have an iPhone, we also asked them to submit their IMEI number, as with this campaign, we wanted to have a database of current iPhone owners, so we can engage them with iPhone targeted offers (update your current iPhone to the iPhone 5s; pre-order an iPhone 6, etc.)

    The results we got from the SMS campaign:

    In total over 25000 SMS were sent out, first day 13000 and second day 12000 of which 3555 unique visitors came to our website and 807 of them registered on our website and we shipped out 796 chargers. in % it is over 14% click-through rate and 3.2% conversion rate from total SMS or 22.7% conversion from visitors.

    My thoughts:

    SMS is a tool, that gets out your offer to a target group of users and has a high number of views, as most of the people first read the message, then deletes/ignores it, or acts on it. When we were making our predictions, we expected a 40% click through rate and above 15% conversion rate from those who came to our website. So in one number we were disappointed, the click through rate instead of 40% was only 14%. The conversion rate was slightly higher than expected. The registration window will be open for another 2 days, so these numbers should grow a bit, but not significantly.

    And here are some pictures from the campaign:

    1) this was the picture used to share on Facebook and Google+

    Turbado.sk SMS campaign FB picture

    Turbado.sk SMS campaign FB picture

    2) Our colleague Janka sticking those labels to those almost 800 envelopes with our brochure and a free charger.

    Turbado.sk labeling of envelopes with a free charger

    Turbado.sk labeling of envelopes with a free charger

    3) Turbado.sk’s office in Presov, Slovakia, is proud to present a hand painted replica of Pablo Picasso’s Las Meninas, which I saw with Andrej Vargecko (manager of Turbado.sk) in Barcelona and we both liked it so much, that we had to have it painted for us and look at it while at the office.

    Turbado.sk Picasso Las Meninas and iPhone charger

    Turbado.sk Picasso Las Meninas and iPhone charger

    4) And this is what the customers get: Turbado labeled USB charger, with IC protection, each charger tested manually in China up to 3000 Volts and each charger passing the test. High quality product, with output 5V and 1A (+-1%), it is the kind of a product you can use for many years to come = Turbado quality in action, with next business day exchange if it fails you. Even if you got it free, we stand by it with our Turbado warranty.

    Turbado charger

    Turbado charger

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